Wellness is truly a hot topic since the emergence of Covid19. Online retail sales increased 32.4% year over year in 2020 and are up 39% in Q1 2021. Online retail highlights from the last year showcase retail’s pivot to cater to at-home shoppers. This has affected the spa industry tremendously that is dependent on clients visiting their facilities.
Many spas however, have embraced the new normal to offer their client online services for home-care recommendations and tutorials. Clients still prefer receiving their guidance from professionals and you can help them by being there, virtually, through the best virtual spa experience you can imagine.
Tips to create a successful virtual spa:
Create Social Media accounts that are to the point and helpful to your clients
Create an Instagram and/or Facebook business account and ask your clients to follow you. This platform is great to post tutorials and short videos on how they can utilise their homecare. Prompt them to ask their questions in the comments section where you can answer them directly.
Your content needs to be relevant
Videos should be to the point and address one topic at a time. Make sure your lighting is great by investing in a “selfie-ring light”. Sound quality needs to be excellent so do make sure to dim down any background noise.
Offer your clients a video-call option
Platforms like Zoom and Teams have helped tremendously to connect people near and far. Use this platform to have a virtual face-to face call with your client where you can demonstrate product use and explain homecare and lifestyle advice.
Offer result-driven homecare
Although budget is a sensitive topic during the Covid19 pandemic, your clients still need to use something, relook at your clients’ homecare regime if you can simplify it for your client that they don’t stop using professional products due to the cost. Explaining the efficacy of mass-mart retail cosmetics versus the benefits of purchasing professional strength recommended products might be a good conversation to have, education is key!